How Our Hyperlocal Strategy Doubled a Client’s Flooring Store Traffic After Only 6 Months!
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Flooring is often described as comfort food for the home. For this reason, new homeowners apportion sizeable budgets to bring warmth and healthy living options into their sanctuaries. The demand for floor renovations will remain steady as homeowners live in their homes more due to more work-from-home routines.
That said, while home door renovations and hard surface sales are on the rise, many flooring and door stores are finding it difficult to capture a healthy market in a competitive landscape. Our client, for instance, is a leading residential and commercial flooring and door store in a vibrant community with a healthy blend of new developments and established homes.
However, like most established stores, they face competition from agile new entrants that leverage strategic positioning and innovation to cut out a market share. They are also up against other established players with robust resources and influence that keep them broadening their offerings.
Home goods and home renovation marketing challenges
When our home goods client came in for a consultation, they were fighting to stay afloat in a highly competitive flooring and door industry with numerous players offering similar services and products. How could they differentiate themselves from competitors and retain loyal customers and new leads?
Moreover, the growth of online flooring retail has introduced a new dilemma. Online retailers offer their clientele access to a convenient shopping experience, wider product selection, and price comparison tools. How could their brick-and-mortar flooring store compete in this evolving market landscape while catering to evolving consumer needs and tastes?
Our home goods and furnishing client needed a trusted digital marketing partner whose full-service digital marketing strategies would achieve measurable and rapid results. They, for instance, needed to quickly build up brand awareness amongst local homemakers in their locality.
However, we noted that their website was stuck in the Stone Age, damaging their users’ experience and their store’s credibility. We needed to update their website and leverage the best search engine optimization (SEO) practices to attract and convert more leads.
NTD Digital hyperlocal strategy and results
Then, we let our home improvement service business understand that there is a lot of noise in the home renovation and goods arena and that they need to break through the clutter by sending piercing messages to their potential clients.
Brand content that stands out from regular promotional content is local alternatives specific to the area. It appeals to more eyeballs, letting potential clients know that you have them in mind.
Our team of experts first rolled out website optimization and keyword optimization, presenting our client’s floor and door store to the right audience at the right time.
Then, we leveraged NTD Digital’s SEO technology to improve organic search and drive better-quality leads to their website. The hyperlocal approach attracted more local visitors to the company’s website, and its hyper-personalized approach improved conversion and engagement rates.
The results were extraordinary. Their store doubled its store traffic within 6 months of our hyperlocal strategy! A blend of web redesign, search engine marketing (SEM), and digital advertising for in-market buyers led to 212% more quality site visits and an upsurge of 350% in conversion rates!
In addition, our client’s store had 100% more store traffic on weekends, bringing in more consumers researching large purchases or ready to start their home remodeling plans.
Last, their sessions from ads increased by over 200% after working with NTD Digital, an excellent return on investment for their ad budget. Today, their sister flooring stores are working with NTD Digital to achieve results as impressive.
Are you looking for the best home goods and home improvement advertising agency for your business? Look no further; partner with NTD Digital and tune in to your potential client’s wavelength.
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